Images by Dior
This exclusive project didn’t just redefine aesthetic, but also redefined interiors in an exclusive manner that instantly defined the global fashion brand’s perspective in retail shopping experience. Aesthetic design is a powerful branding tool that inventively transforms physical spaces into immersive, memorable experiences. Naturally, aesthetic design influences fashion brands by elaborately communicating their perceived value, encouraging deep emotional connections with shoppers, and strongly driving sales through psychological manipulation of space just like this exclusive project House of Dior.
Design Philosophy and Connections
Located in the central Osaka, Shinsaibashi area, the exclusive four-storey House of Dior building structure was designed in line with the fashion brand’s history while celebrating its connection to Japan. Recently unveiled by Architect Sou Fujimoto, the new a Dior store features an undulating facade that envelops an interior by Architect Peter Marino according to Dezeen. Paying homage to the virtuosity of haute couture, by evoking the flowing drapery and layered fabrics of the fashion styles designed by Christian Dior, the firm conceived the unique retail store in the resemblance of Japanese washi paper as it appears to lift above the doors to grant entry. And the star sitting on the top of the exclusive building structure after the rest of the existing tiled façade, is the global fashion brand’s symbol as the ground floor of the store is dedicated to women’s wear, accessories, fragrances and jewellery.
Interiors by Peter Marino
Following the unique inventive exterior of the building structure presented in ribbed, and undulating facade, the aesthetic interior was designed by Marino featuring more of traditional luxury that unveiled Dior unique creative details, such as Versailles parquet. A sculptural staircase goes along with the facade and circles around an abstract metal artwork by artist Alice Aycock who’s also the brain behind the metal artwork at the center of a wavy staircase. Making reference to the Japanese tradition of flower arrangement, ikebana, and the interior also come with a number of floral designs by flora artist Azuma Makoto.
A Golden Bamboo Version of Paris HQ by Dior
In this new outlet, visitors can comfortably rest on artist Claude Lalanne’s leaf-shaped Gingko bench, crowned with pale flowers, while a green wall adds a touch of aesthetic nature. Ready-to-wear collections and exclusive bags by Dior’s creative director Jonathan Anderson are found on the first floor. The Gingko bench that offers seating on the ground floor was designed by Claude Lalanne. The navy blue armchairs designed in patchwork denim fabrics is another unique concept that add a playful note to the menswear designs that surround them. And as a tribute to the garden, the exclusive Monsieur Dior Restaurant sitting on the top floor that was designed by Marino features leaf-patterned seating and green-hued carpets in an aesthetic way. Denim Armchair on the menswear section conceptualized to ignite customer’s aspiration while visiting the store are artworks by artists Christian Bérard and Tim Hailand and the beautiful furniture by designer Franck Evennou. The unique project is the latest in the recent Dior store openings in East Asia
